In Shelburne Falls, businesses are accustomed to the ups and downs of tourism in the village. Summertime usually brings buses and cars full of tourists from around the world to come and marvel at the magical village with the river running through it. Visitors love to walk across the world famous Bridge of Flowers, a volunteer-run garden on an old trolley bridge, and down to the glacial potholes, a geological phenomenon. They support the local economy by dining out at the cozy cafes and on the outdoor patios of the fine restaurants. They purchase unique artisanal art, clothing and books, from the galleries and shops and local fresh food from the markets.
After the flood of leaf-peepers in Fall and holiday shoppers in November and December, the businesses are familiar with the lull that happens in the start of the year, until visitors come back out once again to enjoy the fresh maple syrup and blossoming spring flowers. The profits earned from those busy months usually sustain them through these months so that they can enjoy the quiet time to rest and prepare to once again take advantage of the busy season. Plus, the appeal of a visit to Shelburne Falls helps support the economy of the region, by drawing thousands of annual visitors to drive along the Mohawk Trail and to stop in the small towns along the way. This year has been different. With the lack of travel this past summer due to Covid-19, some businesses were unable to meet their profit goals, which normally helps sustain them through the rest of the year.
But we, the people who love the Village of Shelburne Falls can help! Mass Development has offered a grant of $30,000 to the Shelburne Falls Area Business Association (SFABA). The conditions of the grant are that the SFABA raise $30,000 to match the grant dollar for dollar - giving the Association a total of $60,000. If awarded, this money will be put towards the Shelburne Falls Initiative: Making Downtown Shine. This initiative consists of two projects: the Economic Recovery Fund and Downtown Revitalization Project.
Economic Recovery Fund
The Economic Recovery Fund would be used to help area businesses who are struggling or are in need of immediate cash to get back on their feet. The fund would also support artists and nonprofit cultural organizations which enrich village life, as well as serve to promote the village and area as a great place to live, work, play and visit.
Downtown Revitalization Project
The Downtown Revitalization Project would enable the implementation of a new lighting project and restore existing village decorations which would attract people to the village year-round. It would also enable the SFABA to hire a part-time coordinator to work with village businesses on the annual event, Moonlight Magic, a festive Black Friday event which promotes shopping at small businesses for the holidays.
Donate Now!
If you want to see Shelburne Falls continue to shine, donate now to help reach the $30,000 goal at patronicity.com. There are only 66 days left to vote, so act now. Share the link below with your friends and fellow Shelburne Falls fans to help get even more donations. Together we can make sure Shelburne Falls continues to thrive.
---> Click here to donate at Patronicity.com <---
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