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Santa Claus

Join Santa and Mrs. Claus for a Festive Morning at Apex Orchards!

Santa and Mrs. Claus

There's still time to catch a magical moment with Santa and Mrs. Claus at Apex Orchards in Shelburne Falls, Massachusetts! Mark your calendars for Sunday, December 22nd, as they will be visiting from 9:00 AM to 10:30 AM. This is a perfect opportunity for families to create cherished holiday [...]

Moonlight Magic Holiday Kick-Off Event Returns to Shelburne Falls

Moonlight Magic Shelburne Falls Bridge of Flowers

Moonlight Magic returns to Shelburne Falls to kick off the holiday season in a joyous way. Moonlight Magic is held on Black Friday (the day after Thanksgiving) every year as a way to bring the community together in excitement for the holidays, while supporting our local shops, businesses, and artisans. This Friday, November 26th, 2021 the events start at 4 pm, when shops stay open later, vendors line the streets, and the holiday lights turn on throughout the village. 

The events continue through 9 pm with a Moonlight Magic Parade through downtown, plus a boat parade on the river! There will also be a special lighting of the community tree, visits with Santa, carolers, and performances. Especially fun this year will be Mo’s Fudge Factor’s Truffle Shuffle, a truffle scavenger hunt through the village! Be sure to buy tickets in advance for the Truffle Shuffle as there are only a limited number available.

Moonlight Magic is a great opportunity to do your holiday shopping. Be sure to stop by the book sale at the Arms Library, the craft fair at the Eagles Club, and the Makers and Artists Pop-Up Shop at The Mill on Conway Street. Not to mention, all the vendors and shops to explore throughout the village.

And of course, it wouldn’t be Moonlight Magic without lots of delicious food. Be sure to visit the many food vendors along the street or check out the local restaurants and eateries. 

For the full schedule of events and other information, go to shelburnefalls.com

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Moonlight Magic Kicks of the Holiday Season in Style in Shelburne Falls

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This Friday, many shoppers will head to corporate stores across the country for Black Friday shopping. However, here in Franklin County, we like to do things differently by supporting our local businesses and kicking off the holiday season in style with Moonlight Magic.

This annual event known across the region will take place in the beautiful village of Shelburne Falls. The Greater Shelburne Falls Area Business Association has worked together with local businesses to put on this magnificent event. The village has already been beautifully decorated with holiday lights and garlands spiraling up the lamp posts along with pole tags with sponsors’ names showing their support. On the eve of Moonlight Magic, luminaria will line the streets directing event goers to various points of interest throughout the village.

Moonlight Magic is also one of the few times of the year where Bridge Street and Deerfield Ave will be shut down to traffic, allowing pedestrians to wander the streets, browsing vendor tents and businesses, which will stay open later for the event. Soon after sunset, the Parade of Lights will make its way down Conway Street, over the Iron Bridge and down Bridge Street. Santa and Mrs. Claus will be part of the parade, greeting shoppers and then ending at the Mason’s Lodge, for visits and photos. Throughout the event, there will also be various performances, including one of my favorites, the Ageless Waves of Rhythm, Shelburne Senior Center’s drumming group.

Moonlight Magic starts at 4 pm, giving you plenty of time to sleep in the day after Thanksgiving! Visit shelburnefalls.com for more information or pick up an event brochure the day of to find out what’s happening around the village.

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