Experience the enchantment of Moonlight Magic in downtown Shelburne Falls on Black Friday, November 28, 2025, from 4 to 9 PM. Now celebrating 40 years, this beloved event transforms the village into a glowing winter wonderland filled with festive lights, community spirit, and a variety of engaging activities for all [...]

The holiday season is upon us, and what better way to kick it off than with the 39th annual Moonlight Magic in the picturesque village of Shelburne Falls, Massachusetts? Taking place on Friday, November 29th, from 4 PM to 9 PM, this cherished tradition transforms downtown Shelburne Falls into a sparkling wonderland filled with light, [...]

    Moonlight Magic is a traditional event known across the region, which takes place annually in the quintessential village of Shelburne Falls. Every year on Black Friday, the town stays open later, vendors line the streets, and people come from near and far to welcome in the holiday season. This year is expected to be especially festive [...]

Shelburne Falls’ annual Moonlight Magic event is happening once again this year on Black Friday, November 25, 2022 from 4 to 9 pm. Every year the village kicks off the holiday season all together with a beautiful and joyous celebration. Vendors line the streets, selling locally handmade crafts and the village shops stay open later, offering [...]

Moonlight Magic returns to Shelburne Falls to kick off the holiday season in a joyous way. Moonlight Magic is held on Black Friday (the day after Thanksgiving) every year as a way to bring the community together in excitement for the holidays, while supporting our local shops, businesses, and artisans. This Friday, November 26th, 2021 the events start at 4 pm, when shops stay open later, vendors line the streets, and the holiday lights turn on throughout the village. 

The events continue through 9 pm with a Moonlight Magic Parade through downtown, plus a boat parade on the river! There will also be a special lighting of the community tree, visits with Santa, carolers, and performances. Especially fun this year will be Mo’s Fudge Factor’s Truffle Shuffle, a truffle scavenger hunt through the village! Be sure to buy tickets in advance for the Truffle Shuffle as there are only a limited number available.

Moonlight Magic is a great opportunity to do your holiday shopping. Be sure to stop by the book sale at the Arms Library, the craft fair at the Eagles Club, and the Makers and Artists Pop-Up Shop at The Mill on Conway Street. Not to mention, all the vendors and shops to explore throughout the village.

And of course, it wouldn’t be Moonlight Magic without lots of delicious food. Be sure to visit the many food vendors along the street or check out the local restaurants and eateries. 

For the full schedule of events and other information, go to shelburnefalls.com. 

--

For more information about community happenings and real estate news visit Wanda's Blog at www.wandamooney.com/blog.

In past years on Black Friday, the village of Shelburne Falls has come alive with vendors, performers, lights, and festive decor to kick off the holiday season with their annual Moonlight Magic event. Shops would stay open later and offer special deals to encourage holiday shoppers to support the small local businesses. Unfortunately, there [...]

Thanksgiving isn’t far away, which here in Franklin County means it’s almost time for Moonlight Magic! Moonlight Magic is the annual kick-off event to the holiday season, which occurs every year in Shelburne Falls on the Friday after Thanksgiving. Bridge Street and Deerfield Ave close down to traffic, allowing pedestrians to wander freely through the town, browsing stores and pop-up vendor tents. This is a great opportunity to buy unique, hand-crafted gifts for the family from local vendors rather than spending hours at a chaotic mall.

Moonlight Magic is also about spreading holiday cheer. The village will be beautifully decorated with garlands and lights. Luminaria will line the streets, illuminating pathways towards significant places participating in Moonlight Magic events. Say hi to Santa and Mrs. Claus amongst other characters in the Parade of Lights, which starts on Conway Street and then continues down Bridge Street. Then enjoy other various local performers and musicians around the village. 

This year’s Moonlight Magic is happening Friday, November 29, 2019 from 4 to 9 pm.

For more information about Moonlight Magic, visit www.shelburnefalls.com. 

This Friday, many shoppers will head to corporate stores across the country for Black Friday shopping. However, here in Franklin County, we like to do things differently by supporting our local businesses and kicking off the holiday season in style with Moonlight Magic.

This annual event known across the region will take place in the beautiful village of Shelburne Falls. The Greater Shelburne Falls Area Business Association has worked together with local businesses to put on this magnificent event. The village has already been beautifully decorated with holiday lights and garlands spiraling up the lamp posts along with pole tags with sponsors’ names showing their support. On the eve of Moonlight Magic, luminaria will line the streets directing event goers to various points of interest throughout the village.

Moonlight Magic is also one of the few times of the year where Bridge Street and Deerfield Ave will be shut down to traffic, allowing pedestrians to wander the streets, browsing vendor tents and businesses, which will stay open later for the event. Soon after sunset, the Parade of Lights will make its way down Conway Street, over the Iron Bridge and down Bridge Street. Santa and Mrs. Claus will be part of the parade, greeting shoppers and then ending at the Mason’s Lodge, for visits and photos. Throughout the event, there will also be various performances, including one of my favorites, the Ageless Waves of Rhythm, Shelburne Senior Center’s drumming group.

Moonlight Magic starts at 4 pm, giving you plenty of time to sleep in the day after Thanksgiving! Visit shelburnefalls.com for more information or pick up an event brochure the day of to find out what’s happening around the village.

Thanksgiving is this Thursday! While I am looking forward to spending time with family and reflecting on what I am grateful for, in the back of my mind I am thinking about Moonlight Magic. Moonlight Magic is the annual holiday kick-off event in Shelburne Falls. Every year on Black Friday, which this year is November 24th, from 4-9 pm, the Greater Shelburne Falls Area Business Association closes off Bridge Street and the Iron Bridge to host this magical event.

Vendors will line the streets, selling crafts, candles, maple and other farm products, wreaths, and other delightful things perfect for gifting for the holidays. Barberic Farm will be selling their delicious frozen meat pies, jams, jellies, pickles, plus their handmade wool and leather products. Shelburne Farm & Garden will also have a booth, selling birding supplies, pet toys, hats, and gloves. You could get all your holiday shopping done without having to even look at a mall!

School groups and other non-profits will also set up to fundraise for their special projects. Colrain Central School will be raffling off gift baskets, and Hawlemont Elementary School will sell baked goods and offer cookie decoration as a fundraiser for their Nature’s Classroom trip. Of course, don’t forget to look for the Salvation Army kettle to make a donation.

While you’re shopping around, there will be a bunch of performances, both indoors and out. Keep your ears open for roaming performers, Welcome Yule, a group of carolers, and Tom Crean, banjoist. At 5:15 pm, be sure to be outside to watch the Parade of Lights come down Conway Street to Bridge Street. Wave to Santa Claus and his crew, plus a special horse drawn wagon courtesy of Greenfield Savings Bank. Then, pay Santa and Mrs. Claus a visit at the Mason’s Lodge on Main Street. Some other acts you won’t want to miss include Ageless Waves of Rhythm, the Senior Center’s drumming group, who will perform in Greenfield Savings Bank, and Celtic Heels, Irish step-dancing group.

My favorite part of Moonlight Magic are the beautiful lights and decorations throughout the village of Shelburne Falls. Luminaria line the streets and christmas lights and garlands drape overhead, making this cozy village even more serene.

For more information and specific event details, go to shelburnefalls.com.