Baker's Country Store is open for business and offered for sale complete with the building, established business, plus all inventory and equipment included. It has outstanding visibility, easy access and high traffic on Route 116 in Conway.
This charming vintage-style country store offers a wide selection of general merchandise, groceries, fresh produce, baked goods, and prepared foods. Since 1972, the Baker's has been a favorite gathering place where locals shop, visit, and share stories.
Now it is ready for its next owner to continue its legacy while bringing their own vision and ideas to this well-loved community landmark. Features include a fully equipped kitchen, coolers, 1/2 bath, customer seating area, full basement for storage, gasoline and diesel pumps and more!
Potential to expand the business by obtaining a full liquor license, offering specialty beer, wine & spirits, take out window for ice cream or add windows for customers to sit and enjoy the view of the South River.
Why Locals Love Conway, Massachusetts
Tucked into the hills of western Massachusetts, Conway is the kind of town that tends to win people over slowly. There is no shortage of beautiful places to visit in the region, but Conway has something that is harder to find: a strong sense of community woven into everyday life.
With rolling farmland, wooded hills, historic buildings, local businesses, and plenty of opportunities to get outside, Conway offers a quieter alternative to some of the busier destinations in the Pioneer Valley. At the same time, it is close enough to Shelburne Falls, Northampton, Greenfield, and other Western Massachusetts attractions that residents never feel far from things to do.
Here are a few of the reasons locals love calling Conway home.
A Strong Sense of Community
Conway is a small town, with a 2025 population of about 1,857, and that scale helps create a strong connection between residents. Community organizations, local committees, volunteer groups, the library, historical society, schools, and town events all contribute to Conway's small-town character.
The town also has a long tradition of residents coming together to organize events and support local causes. The Festival of the Hills, for example, is an all-volunteer community event that raises scholarship funds for Conway high school seniors.
Photo credit: Conway Festival of the Hills
The festival brings together many of the things that make the area special: local crafts, food, music, art, and plenty of old-fashioned community fun. The 2026 festival includes live music, a craft fair, blacksmithing, food vendors, local products, a parade, a log-splitting contest, skillet toss, children's activities, and a 10K road race.
That spirit of volunteerism is part of what makes Conway feel less like a place where people simply live and more like a place where people participate.
Local Businesses With Local Character
Conway may be small, but there is a nice mix of businesses serving residents and visitors.
Bakers Country Store is a classic example of the type of locally oriented business that fits naturally into town life. Country stores like this provide more than convenience — they become familiar stops where residents can grab groceries, supplies, or something to eat while running errands.
Agriculture is also an important part of Conway's identity. Natural Roots is a local farm, while Hart Farm and Boyden Brothers Maple represent the agricultural businesses that contribute to the area's rural character.
For a town surrounded by farms and forests, having local agricultural businesses close by is part of what gives Conway its distinctive sense of place.
Photo credit: Natural Roots Farm
Beautiful Roads and Rural Scenery
One of the simplest reasons people love Conway is that it is beautiful to drive through.
The town covers nearly 38 square miles and sits in the foothills of the Berkshires, just west of the Connecticut River Valley. Roads wind through forests, fields, stone walls, farms, and quiet neighborhoods, with particularly beautiful scenery during the fall foliage season.
For people who enjoy an active lifestyle, there are plenty of ways to experience the landscape rather than simply admire it from the car.
Conway State Forest encompasses nearly 2,000 acres and offers hiking and horseback-riding trails, streams for trout fishing, and opportunities for winter recreation. South River State Forest provides additional outdoor space, including access to the South River and camping areas.
That combination of open farmland and forested hills gives Conway a distinctly rural New England feel.
Close to Shelburne Falls and Other Western Mass Attractions
Living in Conway also means having easy access to many of the area's best-known destinations.
Just north of town is Shelburne Falls, where visitors can explore the Bridge of Flowers, glacial potholes, galleries, local shops, restaurants, and the historic trolley museum.
Conway is also close to Deerfield, Ashfield, Whately, Buckland, and other hilltown communities, making it easy to explore farmers markets, farms, galleries, restaurants, hiking trails, and seasonal events throughout the region.
For a bigger selection of shopping, restaurants, entertainment, and cultural activities, Greenfield and Northampton are within a reasonable drive. That makes Conway appealing to people who appreciate rural living but don't necessarily want to be far from the amenities of a larger town or small city.
A Place Where the Seasons Matter
Conway is also a town that embraces the changing seasons.
Spring brings green hills, gardens, and the beginning of the outdoor season. Summer is ideal for hiking, exploring local farms, swimming, and enjoying community gatherings. Autumn brings some of the area's most spectacular scenery, along with festivals and craft fairs. Winter transforms the surrounding landscape and provides opportunities for snowshoeing, cross-country skiing, and simply enjoying the quieter pace of the hilltowns.
The annual events calendar reflects that rhythm, with community celebrations and outdoor activities appearing throughout the year. The town maintains its own events calendar, while local organizations and regional tourism groups keep a steady schedule of activities across the surrounding hilltowns.
History Around Every Corner
Photo credit: Conway Historical Society
Conway also has a strong connection to its past.
The Conway Historical Society works to preserve the town's historical and cultural heritage and regularly presents exhibits and community programs. Recent programming has included exhibits exploring Conway's role and experiences during the American Revolution.
Historic buildings, old farms, stone walls, and traditional New England architecture help give the town its character. Even a drive through the center of Conway can feel like a reminder of how much history is woven into the landscape.
Small-Town Living Without Feeling Isolated
Perhaps the biggest appeal of Conway is the balance.
It is rural without being completely removed from the rest of Western Massachusetts. It is peaceful without being uneventful. It has farms and forests, but also local businesses, community organizations, arts and cultural activities, and annual traditions that give residents plenty of reasons to get involved.
For those who appreciate scenic surroundings, a strong sense of community, access to outdoor recreation, and the character of a traditional New England hilltown, Conway offers a lot to love.
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Franklin County and the Pioneer Valley in Western Massachusetts are known for their vibrant small towns, local farms, artists, and independent businesses. As a longtime local real estate expert, Wanda Mooney shares insights about the communities, lifestyle, and real estate opportunities that make this region such a special place to live.
For more information about community happenings and real estate news visit Wanda's Blog at www.wandamooney.com/blog, or feel free to contact Wanda for professional real estate assistance.
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